"Challenged 500miles by MASI" Challenging the future
––– BICYCLES FOR CHAMPIONS
A remarkable link to the history of cycling and an impressive performance at the time.
STORY
Challenged 500 miles by MASI
Challenging the future
Founded in 1926 by Faliero Masi in a small workshop in Sesto Fiorentino, Italy, Masi has always been more than just a bicycle brand. It began with a vision—bicycles crafted not only as a means of transport, but as expressions of passion, precision, and innovation.
As we celebrate our 100th anniversary, we honor the legacy of excellence and the spirit of craftsmanship and progress passed down through generations of Masi builders. Each frame tells a story rooted in tradition, shaped by bold ideas, and carried forward by riders around the world.
For the Fast and the Reflective. For the Everyday and the Extraordinary.
Whether you chase speed or seek quiet moments on two wheels, whether you ride to work or ride into the unknown—MASI celebrates the joy of cycling in every lifestyle.
We never settle for tradition alone. With a spirit of innovation and curiosity, we continue to push boundaries. A 500-mile ride, or a future yet to be imagined—both are part of the journey MASI dares to take.
The moment you take your seat in the saddle, your journey into the future begins. And MASI rides with you, every mile of the way.