"Challenged 500miles by MASI" Challenging the future
––– BICYCLES FOR CHAMPIONS
A remarkable link to the history of cycling and an impressive performance at the time.
Celebrating 100 Years of Masi
— A Century of Craftsmanship and Innovation
Founded in 1926 by Faliero Masi in a small workshop in Sesto Fiorentino, Italy, Masi has always been more than just a bicycle brand. It began with a vision—bicycles crafted not only as a means of transport, but as expressions of passion, precision, and innovation.
As we celebrate our 100th anniversary, we honor the legacy of excellence and the spirit of craftsmanship and progress passed down through generations of Masi builders. Each frame tells a story rooted in tradition, shaped by bold ideas, and carried forward by riders around the world.
Where It All Began — Born on Gravel
In an era when paved roads were a rarity, bicycle racing meant taking on the challenges of rugged, unpaved terrain. From the Giro d’Italia to Milan–San Remo, Faliero Masi recognized the need for bikes that combined speed with unmatched durability. This pursuit led him to start building frames by hand, right in his own workshop. Faliero wasn’t just a builder—he was a rider, an adventurer, and a craftsman who loved the road. Memories of traveling through the Italian countryside with his son continue to shape the soul of Masi bikes today. That same adventurous spirit lives on in our modern touring and gravel models—most notably, the Giramondo, a bike designed to carry the Masi legacy into the wild, open world beyond the pavement.
A Symbol of Innovation: The Internal Lug Welding Technique
One of Faliero Masi’s most remarkable contributions to bicycle craftsmanship was the development of the internal lug welding technique. By hiding the frame’s tube junctions inside the tubing—rather than using traditional external lugs—Masi achieved a breakthrough that combined lighter weight, improved aerodynamics, and a clean, elegant silhouette. This innovative construction method became a signature of Masi frames, representing the brand’s commitment to merging technical performance with timeless beauty. It remains a symbol of our philosophy: engineering that enhances both function and form.
Spreading Innovation to the World
In the 1970s, Faliero brought his expertise and vision to California, establishing Masi Carlsbad. The introduction of internal lug technology made a powerful impression on American frame builders, influencing a generation of artisans and enthusiasts. Through Masi Carlsbad, the spirit of Italian craftsmanship crossed oceans and borders, embedding itself in the global cycling community. Faliero’s legacy lives on in today’s Masi frames—each one a continuation of a story that started with innovation and now rides on with inspiration around the world.
The Legacy Lives On
As we stand on the threshold of Masi’s 100th year, the spirit of bold innovation continues to drive our designs. Each modern Masi model is a testament to the brand’s legacy — a seamless blend of past and present. Our use of advanced carbon materials, refined aerodynamics, and precision engineering reflect the same fearless spirit that led Faliero to break new ground decades ago.
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Gran Corsa, our all-round carbon road bike, captures the exhilaration of racing while offering a lightweight, responsive ride.
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Evoluzione channels the relentless pursuit of speed and performance, embodying the cutting-edge technology that Masi has always championed.
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Titanio represents a tribute to craftsmanship and endurance, celebrating the art of frame-building with premium titanium construction.
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Brunello echoes Masi’s early gravel racing heritage, encouraging riders to embrace the road less traveled.
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Giramondo honors Faliero’s passion for long-distance travel and adventure, designed for riders who seek to explore the world on two wheels.
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Coltello strips cycling down to its purest form — a single-speed fixie designed for urban racers and minimalist enthusiasts.
Each of these bikes is a reflection of Masi’s unwavering commitment to pushing boundaries. They are not merely machines — they are a continuation of Faliero’s vision, adapted for a new generation of cyclists who seek adventure, performance, and style.
A Century of Community and Culture
Masi’s influence extends beyond the race circuits and workshops. The brand has left an indelible mark on cycling culture — from the fixie subculture of bustling cities to the dedicated gravel adventurers exploring remote landscapes. Masi bikes have appeared in films, graced the pages of cycling magazines, and become symbols of the passion and freedom that cycling represents. To the thousands of riders who have chosen Masi over the years, you are a part of this enduring legacy. Your stories, your journeys, and your victories — whether crossing a finish line or simply savoring a weekend ride — are woven into the fabric of Masi’s history.